Layer 3

Trend Self-Media Coaching

SOCIAL MEDIA COACHING

9 Major Challenges for Full-Time Self-Media Creators

全職自媒體創作者
九大心魔

Stagnant Follower Growth

Difficulty attracting new audiences;
follower count unable to break through existing barriers.

Challenges in Content Monetization

Lack of a clear business model;
difficulty in converting content into stable income.

Lack of Personal Brand Positioning

Inability to highlight core values and unique content features,
eading to audience confusion.

Low Engagement Rates

Low follower participation;
difficulty forming a loyal fan base.

Creative Exhaustion

Lack of inspiration and breakthrough directions;
content becomes repetitive, reducing attractiveness.

Insufficient Professional Skills

Weaknesses in shooting, editing, data analysis, and other technical skills, affecting content
quality and expressiveness.

Lack of Marketing Strategy

Inability to formulate effective content distribution and promotion plans, hindering the expansion
of influence.

Anxiety Over Metrics

Overemphasis on views, click-through rates, and other metrics,
negatively impacting the creative mindset.

Career Development Uncertainty

Inability to set long-term goals and plans, leading to
confusion about future directions.

Tailored Solutions Designed
to Overcome Challenges

Achieved eightfold follower growth within one year after course completion.
  • Challenges: Sherwin, a full-time educational self-media creator, specialized in producing instructional videos. However, his follower count remained around 10,000 for an extended period. Despite meticulous video production, he struggled to attract a broader audience, with views and engagement rates stagnating.
  • Solutions Provided During the Course: 
    • Content Diagnosis:Conducted a comprehensive analysis of Sherwin's videos, including data and content aspects, to identify core reasons for low viewership. 
    • Enhancing Creative Efficiency:Assisted in redesigning script planning processes, optimizing narrative logic, and incorporating elements that sustain audience interest.​
    • Strategy Optimization:Simulated the viewer experience, refining aspects from titles and thumbnails to video structure. 
  • Course Outcomes: 
    • Sherwin's follower count rapidly grew eightfold, with video interaction rates doubling, leading to successful brand collaboration invitations.​ 
    • Became a lecturer for Sony Taiwan's digital channel and the Taipei International Photography Equipment Exhibition, with individual lecture attendance exceeding 250 participants.​ 
    • Improved negotiation skills and pricing strategies, enabling a stronger focus on maintaining service quality and creative passion.​

Jin

@kmun.11
Transitioned from zero foundation to stable project acquisition.
  • Challenges: A retired military personnel, Da-Jin lacked peers in photography and resources for project acquisition, leading to inconsistent social media performance and unstable reach and follower growth. Despite investing time in content creation, he did not receive deserved exposure, gradually affecting his creative confidence.
  • Solutions Provided During the Course: 
    • Content Reproduction:Suggested utilizing existing materials for re-editing and employing data analysis to plan optimal posting times and schedules, enhancing content efficiency. 
    • Strengthening Brand Personality:Assisted in establishing a unique photography style, focusing on street and portrait photography to highlight the professional value of his work. 
    • Project Acquisition Skills:Taught methods of collaborating with brands, covering the entire process from negotiation to final product delivery, aiding gradual commercialization.  
  • Course Outcomes: 
    • Within ten days of starting the course, individual post interaction rates increased fivefold, with saves multiplying by thirty.​ 
    • Follower count doubled to 3,500 within a month and grew to 13,000 within a year.​ 
    • Post-course, successfully secured formal collaboration with photography equipment brand Hollyland as an image creator and participated in the production of the ZVE1 new product launch unboxing.

Xingmao

@xingmaowang
Established a core fan base and enhanced content depth.
  • Challenges: A professional host and improvisational rap creator, Xing-Mao received enthusiastic responses in offline performances but faced bottlenecks in online presence, with follower count stagnating around 1,000 and lacking a systematic content creation strategy.​
  • Solutions Provided During the Course: 
    • Style Reshaping:Assisted in re-examining his creative style, uncovering strengths in emotional expression. 
    • Photography Knowledge Instruction:Taught how to use existing photography equipment, including mobile phones, tripods, and even household desk lamps, lowering creative barriers while enhancing content quality through technical means.​ 
    • From Personality to Trends:Centered on Xing-Mao's personal charm, deeply integrating music, rap, and short video production to create highly recognizable stories combining trends and personal characteristics, precisely attracting target audiences.​  
  • Course Outcomes: 
    • Integrated online and offline networking expansion, increasing follower count by 300 within two months, accumulating to 1,800 genuine followers.​
    • The "Love on Longjiang Road" series successfully built a highly interactive fan base, with audiences eagerly anticipating sequels and establishing solid word-of-mouth promotion.​ 
    • Simultaneously improved creative and photography skills, applying them to live performances, showcasing a more diverse personal brand value. 

What Can the Course Offer You?

Breakthrough Content Strategies

Identify the most suitable creative direction to resolve stagnation issues.

Establish Clear Personal Brand Positioning

Assist learners in deeply understanding their core strengths and values, crafting a distinctive brand image that stands out in the competitive self-media market.

Practical Project Acquisition Skills

Learn how to engage in brand collaborations, transforming self-media into a stable income source.

Mindset Adjustment

The course emphasizes cultivating a positive mindset, helping participants clarify their creative intentions, overcome anxieties about metrics and self-doubt, and discover intrinsic motivation for their creations.

Customized Course Content

Each course is entirely personalized, offering one-on-one design tailored to each participant's strengths, weaknesses, and goals, providing corresponding solutions.

Consultation Appointment Form

自媒體諮詢表單